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Drop the Hammer: Stop Negotiating with Yourself


You and I are not rational.

It’s true. Human beings are not rational. But, we do have the power to rationalize our thoughts and decisions.

And we do it all the time.

When faced with the decision to do or not do something, an internal dialogue starts almost immediately. If we break it down, this dialogue sounds a lot like a negotiation.

The part of you that wants what you want now promises you will do something later so you can do or have what you want now. The part of you that knows you should be doing something else argues that you should delay your gratification or comfort and do hard things now, continually ending up on the losing side of the negotiation.

Here’s the hard truth about negotiating with’s keeping you from reaching your full potential.

You risk your success, your results, and your productivity by negotiating with yourself.

Don’t do that 🙂

Seriously, there’s a lot at risk, so it only makes sense to abolish this self-limiting behavior.

And the solution may be simpler than you think: self-discipline.

Self-discipline is the ability to prioritize long-term goals over short-term gratification and is essential for success, personal growth, and well-being.

I’ve written a lot about self-discipline over the years, but there’s one critical element of self-discipline I don’t think I’ve ever shared with you: non-negotiables.

Non-negotiables are rules or principles that you commit to following no matter what.

No matter what.

Non-negotiables are critical because they create a framework for self-discipline and ensure that you stay on track toward achieving your goals.

Let’s look closer at the power of non-negotiables and how they can help you achieve your performance-related goals.

Non-negotiables help you stay focused

When you have a list of non-negotiables, it's easier to stay focused on your goals. You know what you need to do to achieve your goals, and you commit to doing it, no matter what.

This means that you can avoid distractions and stay on track. Non-negotiables can be things like sticking to your training schedule, getting enough sleep, or avoiding junk food.

Non-negotiables help you build discipline

Discipline is the key to success, and non-negotiables can help you build discipline. When you commit to something and stick to it, you are building the mental toughness that is necessary to push through challenging times. Non-negotiables can be hard at first, but with time and practice, they become easier. And the more you practice discipline, the more it becomes a habit.

Non-negotiables help you develop self-respect

When you have non-negotiables, you are committing to yourself. You are saying that you have self-respect and value your health and performance. This can be a powerful motivator when things get tough. When you are feeling tired or discouraged, you can lean on your non-negotiables and find the strength to keep going.

Non-negotiables help you achieve your goals

Ultimately, the purpose of having non-negotiables is to help you achieve your performance-related goals. When you have non-negotiables, you stay focused, build discipline, develop self-respect, and you WILL achieve your goals.

Non-negotiables are a powerful tool and can be the difference between success and failure.

So, take some time to think about what your non-negotiables are.

But don’t stop there.

Commit to them.

Don’t permit yourself to negotiate on the rules or principles that are important to you.

Your goals, and your dreams, are too important for that.

Dedicated to your success,


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